Practical stuff on local SEO, websites, Google Business Profiles, and the general chaos of running a small business online. Written by someone who does this work, not a content team optimizing for keyword density.
Most GBP profiles are set up once and never touched again. Here's the low-effort, high-impact maintenance routine that actually moves the needle — no agency required.
Read More →You don't need to redesign your entire site. You need to fix five specific things that are quietly tanking your rankings and your conversion rate. Here's the list.
Read More →Traditional to-do lists assume you have a consistent level of energy and motivation throughout the day. The Dopamine Menu assumes you don't. Here's how it works.
Read More →No newsletter cadence, no content calendar. When something worth writing about happens, it goes up. In the meantime — if you have a specific problem you want addressed, just ask.
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